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About NEURI skincare

The name "Neuri" is deeply rooted in the owner's heritage, inspired by the vibrant forests and serene landscapes of the Baltics. The brand reflects a profound connection to the beauty of nature, while also emphasising the importance of protecting it

How it all began

I'm Lina, the founder of Neuri. My journey into soap-making began after the birth of my second child, when I became more conscious of the products we were using on our skin. As a new mother, I wanted to find safe, natural alternatives for my family’s skincare, which led me to discover cold process soap-making. I was immediately drawn to its purity, simplicity, and deep connection to nature.



Inspired by the timeless wisdom of my ancestors, I founded Neuri to capture the natural beauty they revered. Each product is crafted with care, using the finest ingredients to bring the wild, unspoiled beauty of the Baltics into your daily routine. Through Neuri, I honour this legacy by blending ancient traditions with modern values, while also committing to reducing plastic waste and promoting sustainability for a healthier planet.

"I believe in the power of nature to heal and nurture. Each product is a reflection of my deep respect for ancient traditions and my commitment to quality, sustainability, and ethical practices."

Lina Mercer — Founder & Creator of Neuri

“Our cold process soaps are crafted with a select few, exquisite natural ingredients—rich oils, indulgent butters, and aromatic essential oils—allowing the purest essence of nature to shine through in every bar. I was drawn to the timeless elegance of creating something so simple yet so powerful, and what began as a curiosity quickly became a true passion. The slow, intentional process of soap-making became my personal ritual of self-care, one I felt compelled to share, offering a moment of luxury in daily routines. As I perfected my craft, I introduced a signature two-layer design for each soap, symbolising the harmony and balance of complementary ingredients. These layers represent the delicate interplay of simplicity and complexity in natural skincare, where every ingredient plays a vital role in nourishing and elevating the skin."
— Lina, Founder of Neuri

"Thank you for joining me on this journey. I’m so excited to share the natural beauty of The Baltics with you"

Lina Mercer – Founder & Creator of Neuri

At Neuri, our cold process soaps are crafted with a select few, exquisite natural ingredients—rich oils, indulgent butters, and aromatic essential oils—allowing the purest essence of nature to shine through in every bar. I was drawn to the timeless elegance of creating something so simple yet so powerful, and what began as a curiosity quickly became a true passion. The slow, intentional process of soap-making became my personal ritual of self-care, one I felt compelled to share, offering a moment of luxury in daily routines. As I perfected my craft, I introduced a signature two-layer design for each soap, symbolizing the harmony and balance of complementary ingredients. These layers represent the delicate interplay of simplicity and complexity in natural skincare, where every ingredient plays a vital role in nourishing and elevating the skin.

Lina, Founder of Neuri

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